02.
Bank Marketing Campaign Analysis
What predicts whether a customer subscribes? Cleaning and analysing 41,188 campaign records.
- Role
- Data analyst
- Year
- —
- Focus
- Data Analysis
- Tools
- Python, Pandas, NumPy, Matplotlib
41,188campaign records cleaned and analysed
The question
Which customer characteristics predict whether someone subscribes after a bank marketing campaign?
What I did
I cleaned the full dataset, then used statistical analysis and visualisation to find the strongest predictors of subscription.
Result
The predictors identified point to where campaign effort should be targeted.